It’s funny to think that that the first iPad was released to market on the April 3 2010, just 5 years ago. Although the concept of smart phones had been around for many, years it was not until 2007 when the first iPhone, one of the first smartphones to use a multi-touch interface, was released closely followed in 2008 by the first Android phone. How things have changed since then.
Over the past 8 years the smart phone and tablet have become the absolute norm for modern society, my train journey in every morning confirms this, with 90% of the carriage glued to a device of sort. This does indeed raise concerns to me about the future of our interactions with the outside world but mobile is only at the beginning of its journey and here to stay.
It’s our obsession with being continually virtually connected to our “social” world that fascinates me with regards to the application in business. As the enterprise mobility movement takes pace, it seems that the uptake of corporate mobile applications has been fairly unsuccessful.
A recent survey showed that nearly 65% of the enterprise apps get deleted or under-utilized for multiple reasons.
If we could create a corporate level mobile user experience that captured the attention of your workforce with the same level of addiction of the consumer world, then you would probably have a very happy and efficient workforce.
The majority of work that we carry out is with the SAP user base and we regularly encounter users who are less than satisfied with their desktop experience. Mobility to some degree offers them the chance to enhance this experience, with UX design being at the forefront of mobile design and user adoption. We have actually taken this a step further by providing a technology and user first approach, which enable us to deploy powerful elegant applications not only to mobile but to desktop as well, from one code base. What we have seen is another dimension to the mobile revolution which is now impacting the desktop experience in parallel, resulting in a happier workforce. What a great knock on effect!
We are only at the beginning of the enterprise mobility journey, the road ahead is long and fairly uncertain. IoT is beginning to become the norm and wearables are on the increase, especially in terms of the “Digital Worker”. As we continue down the road of mobility, enterprises will need to have a flexible mobility platform to ensure change can be handled quickly and effectively but keeping the user at the centre of this world of change.
Enterprise will need to adopt solutions that provide intelligent connections to back end systems to ensure that change can happen quickly and enable front development teams to focus on what they do best. In order to react quickly, too much time can be held up in the back end integration, resulting in either poor user experience or less than functional applications. This results in poor user adoption and wastes time and money on development of applications that no one uses.
“A notable portion of an overall mobile app project cost — as much as 70% in some cases — can be attributed to integrating the mobile app with established enterprise applications, services and data sources, whether on-premises or in the cloud”. Gartner
By simplifying integration and reducing development times for mobile application development, custom applications should be built in days/weeks not months! The aim of an enterprise should be to mobilise the masses with mobile applications they enjoy using and have in place a robust platform to enable successful mobile transformation, now and for the future. This will enable customers to focus on true business benefits, not just fad transaction builds.
Jody Cox – Chief Strategy Officer
Green Lemon Company provide SAP Mobile solutions to our customers leveraging a User Centric Development model integrated with the enosiX / Xamarin tool set. Our approach enables our customers to achieve very high levels of user adoption.
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